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失控的朋友圈还是朋友圈吗？

2016.11.28

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　2012年4月19日，微信朋友圈悄悄上线，当时，人们热心于在微博发布个人心态、转发新闻鸡汤段子，消耗着每天睁眼、睡觉、去洗手间、坐地铁的时间。

　　四年后，不管是否乐意，这个见缝插针的习惯在一定程度上早就挪位给朋友圈。对于已然变了味儿的朋友圈，是该纪念还是祭奠？

　　朋友圈对于现在人们的生活有多重要？据腾讯智库发布的《微信数据化报告》，58%的微信用户经常浏览和发布朋友圈，这意味着每月有超过3亿的用户将朋友圈作为信息获取及分享的重要渠道。 然而，在这一数字背后却没人在意朋友圈背后的朋友之情到底是有还是无。

杉杉和她的好友晨晨近两年一直保持着上下线的关系——从2014年在朋友圈卖面膜再到后来卖辣椒酱，再到如今卖小白鞋、阔腿裤，勤快点每个月两三千的收入，对于她们这些非职业微商来说已经很满意。而朋友们也从前两年抵触微商，到没事儿就看两眼或者看到喜欢的就下一单，早已对微商习以为常。

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　　杉杉早把朋友圈分了几十个组，发一个朋友圈之前会认真地考虑哪些照片给哪些“好友”看。“认真工作的发同事，姐们一起吃串的发朋友，晒臭美照的可发所有人……这样做很累心，但一不小心发错内容可就完蛋了。” 拥有两千好友的杉杉，已经不记得什么时候第一次发朋友圈，也不愿意记得，现在只希望自己每天别发错内容就可以了。

　　而对于某科技公司公关照照来说，朋友圈早就成了自己工作的重要阵地。“从部门负责人到大老板都在朋友圈，日常的很多传播现在都在朋友圈进行了。”对于照照来说，朋友圈早已成为公关的“第一现场”，发个人私照？那就当拉近和同事关系的佐料吧。

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